Conversions: Nothing beats the converter’s thoughtfulness in a packaging insert, and perhaps this is the best place to build customer relations. They are an inexpensive promotional tool which enhances the value of your packages. If you decide to put small surprises in the product packages, your customers will feel that they are valued, thus there will be great possibility that they will return for more.

But what is intended by this term, namely a packaging insert? How can you design one that help increase your customer retention? In this blog, we will look at 12 packaging insert concepts and how they can get your customers to come back to your brand.

What Is a Packaging Insert?

A packaging insert therefore refers to an extra small item which is put together with the main product into a package. It can be a coupon, a thank you note or a sample of other product that you use, and which the customers might be interested in. Such inserts must seek to improve the experience of the customer, affirm allegiance to the specific brand and most of the time give more sales.

Why Use Packaging Inserts?

Packaging inserts offer several advantages:

• Customer Delight: If we carefully design an insert, we always create a positive impression of the company and can even give the customer an element of surprise.
• Increased Sales: If you insert products or services into your advertisements you can always add a coupon or a special offer to ensure that the patron comes back.
• Brand Awareness: Compared with other marketing channels, inserts are very cost-friendly because they enable you to advertise your products and brand with a mere token.
• Word of Mouth: If you make your insert distinctive, then your customers will share their experience on social networks, thus raising brand awareness.

Types of Packaging Inserts

However, let us begin with the knowledge of the various forms of packaging inserts you can explore. These include:

1. Discount Coupons: Give them a percentage or dollar off their next purchase.
2. Thank-You Cards: It’s important to show your appreciation and you can do it by writing a thank you note either handwritten or printed.
3. Free Samples: Suggest to the customers some of the other products which you are offering.
4. Product Instructions: product description is mentioned.
5. Personalized Notes: It would then appeal to the customer by making him or her feel special with a personalized note.
6. Social Media Promotions: Reward customers and ask them to share and post their news feed for the product they have bought.

Now having given you an outline of why you should use packaging inserts, it is time to delve into the details of twelve ideas that will surely make your customers stick to your products.

1. Thank-You Notes

Even a basic card with some words on it can work a lot. Customers also do want to know that their business is being acknowledged in some way. A thank you note whether handwritten or printed makes a difference as it demonstrates some degree of concern that you have for your customers. And it is one of the cheapest means of increasing customer loyalty.

2. Discount Codes

Who doesn’t love a discount? The use of discount code stuffing is also a good idea because your customers will be likely to make another purchase. You could offer a percentage off their next order or for a set amount of money off the next order. The strategy is especially effective when combined with superimposed time-limited promotions, thus increasing pressure.

3. Free Product Samples

If your business deals with many products, giving a free sample of another distinct product in the package is an ideal method of making clients acquainted with other products. Good samples make customers want to take time and look at other products in your business premises in case they need anything else.

4. Referral Cards

Make sure that your branding strategies promote word-of-mouth; use referral cards to make customers become promoters. When they hand over such cards to their friends or family, both the person who referred his friend and the referred person could get discounts or bonuses. This method benefits from word of mouth which is one of the most powerful ways of reaching all those who have no any idea of your business.

5. Loyalty Program Information

If you have a loyalty or reward scheme for your brand then the customers should know; insert details of this at the back of the packaging. Inform them how they can accumulate points and which opportunities they can get, how they can exchange points and receive various bonuses. This insert idea can make you foster a long run business with the customer through offering her rewards to keep coming to your store.

6. Care Instructions

When it comes to some specific products such as cloths, shirts or Electrical gadgets, washing instructions are very crucial. Since people want value for their money and are willing to follow instructions to the latter to get the best out of any product that they are using, giving a step by step guide on how to use the product appropriately or keep it after purchase goes a long way in ensuring that the customer is fully satisfied. It can also help remove issues of returns and complaints. Ensure that the care instruction are comprehensible, to the point and instructions are easily understood.

7. Branded Stickers

Branded stickers are catchy promotion tools that are also rather inexpensive. This sticker may be placed on laptops, notebooks or even cars by customers who love or patronize your products. This is a way of advertising your business for free and at the same time, the customer has something fun to take with them.

8. Exclusive First Access

People always want to feel valued. When your customers open the package, and see the message or the coupon, it’s a way to tell them, ‘Hey man, you’re special.’ They will also be grateful to have known first about you new releases and might be more inclined to pay attention to your future products.

9. Personalized Gift

If possible, place a tiny token along with your customer such as a key holder or pen on which the customer’s name has been engraved. It is such positive human appeal and warmth that are long overdue in building strong relationships with the customer. The customer engagement experience tailored to your needs makes them remember your brand and therefore buy from you again.

10. Social Media Engagement

Encourage your customers to join your social networks and tell others about your products bought with the help of ##Hashtag. This type of engagement can increase the overall awareness of your brand on the social networking sites and provide customers with a company related community. You can accompany the exercise with some form of incentive for those who engage in response to the call, and that tips it over the edge.

11. Behind-the-Scenes Content

Some customers are willing to be sellers of belonging to a group or club. Insert a technical feature where you inform your audience about how your brand came to existence or how the product was made. You make them get a glimpse into your business through which they feel like they are part of it.

12. Charity Information

Brand loyalty is a term that relates to a business that has a particular cause, or a charity it endorses to its clients. The use a small card with your mission statement or the organization you support make customers feel good about their purchase. It also creates a positive image to the brand and may even encourage the customers to contribute too.

A Complete Guide in Making Your Own Packaging Inserts

Having got some ideas we need to know how to produce your packaging inserts. Follow these simple steps:

• Determine Your Goal: Do you want to increase your store’s sales, encourage repeat business, or show gratitude at this time? Select the insert that you want to achieve.
• Design the Insert: When creating your insert design, you should bear in mind that everything belongs to your brand. It is also necessary that there is proper use of the same font alongside the same colors and logos to enhance brand identity.
• Keep It Simple: This message should be written in simple form with no gimmicks but a direct message when writing one. Having many insert text boxes should be avoided to prevent creating a congested appearance on the resume.
• Personalize It: Whenever possible be sure to add at least the customers name or a handwritten message of some sort.
• Test Different Options: As you will learn, not every insert will appeal to every customer out there in the modern world. It is worthy of trial of different types of ads and find out which is suitable for your brand.

Conclusion

Any deterministic use of packaging inserts instantly forms a cheap yet very effective tool to hold customer interest and loyalty. These small touches in your product packaging can therefore make a difference from thank you notes to exclusive discount offers help in creating memorable experiences needed to bring long lasting business relationships. Choose, therefore, the ideas most relevant to your brand and objective, and you are sure to experience an increase in customer patronage and frequency.

Just keep in mind that you don’t have to overdo things. If you get it right, even a simple insert left with the customers can be the most impactful.

Today our company named Wholesale Custom Boxes knows the role of exclusive inserts in creating a good customer experience.